![]() ![]() ‘Everything can be put inside a mystery box’Īs the mystery box trend has exploded in recent years, it has grown to include expensive goods, including smart phones, watches and sunglasses. They believe it was destined for a "pet mystery box." CCTV One of the puppies found by Love Home in their raid on a truck in Sichuan province on May 3. “I told the young man selling the animal blind boxes that he was making money at the cost of the lives of these animals,” Love Home founder Chen Yunlian told state broadcaster CCTV.ĬNN Business reached out to Love Home for this article, but Chen declined to be interviewed. Some mystery box operators are exploiting that blind spot to offer surprise pets delivered to consumers’ doors for as little as 32 yuan ($5).Īnimal rights groups say it is cruel to the animals, not all of whom survive the trip to their new owners. While delivery of live animals by mail is illegal in China, it is poorly policed, according to state-run media. That month, the state-run China Daily newspaper said the mystery box industry could be worth 30 billion yuan ( $4.7 billion ) by 2024, citing an industry report. In December, mystery box maker Pop Mart, whose boxes contain cute, plastic figurines, raised $676 million in its initial public offering. That has turned the boxes into big business. “Consumers have an inherent need for closure, thus they tend to own the whole series once they get one,” she said. Ding Ying, an associate professor of marketing at Beijing’s Renmin University of China, told state-run newspaper People’s Daily the boxes were “addictive,” especially when the prizes were part of a collectible series. ![]() It works something like this: Consumers buy a small box with an unknown present inside - normally, a collectible figurine. ![]() They posted footage of their raid to social media, where it spread rapidly. Boxes full of young dogs and cats in the back of a truck, which was stopped by animal rights group Love Home in Sichuan province, China, on May 3. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |